Now that Microsoft has completed the acquisition of Nokia’s ‘Devices & Services’ unit, great things are bound to happen. Microsoft now owns all of Lumia, Asha, Nokia X, and feature phones joining Surface, Xbox, and PC accessories under the company’s hardware umbrella. This would allow Microsoft greater control in aligning development of their software and hardware, effectively giving them the ability to push products and solutions out the door more efficiently to customers and businesses.
Have a look at the infographic below for a visual history of Microsoft and Nokia (click to enlarge).
While the acquisition itself might have closed, integration is another matter. Microsoft will spend the next few months integrating all of the 25,000 Nokia employees joining as part of the Devices and Services division (which has since been renamed to Microsoft Mobile), and reshaping the corporate culture around them.
Then there’s rebranding. Having licensed the ‘Nokia’ brand for use on feature phones for 10 years, in addition to acquiring the rights to the ‘Lumia’ and ‘Asha’ brands, it is still unknown whether Microsoft will stick to those brands or change them. We’ll know soon enough.
Its only a matter of time till we see the first fruit of the acquisition, the first true Microsoft phone. Considering the Nokia Lumia 1020 launched in July 2013, its almost due for a refresh.